When John H. Patterson and his brother took over the company, cash registers were expensive (US$50) and only about a dozen of "Ritty's Incorruptible Cashier" machines were in use. There was little demand for the expensive device, but Patterson believed the product would sell once shopkeepers understood it would drastically decrease theft by salesclerks. He created a sales team known as the "American Selling Force" which worked on commissions and followed a standard sales script, the "N.C.R. Primer." This was the first known sales training manual in existence. The philosophy was to sell a business function rather than just a piece of machinery. Sales demonstrations were set up in hotels (away from the distractions of the buyer's business) depicting a store interior complete with real merchandise and real cash. The sale prospect was described as the "P.P." or "Probable Purchaser." Once initial objections were swept aside and the P.P. admitted to internal theft losses, the product was demonstrated along with large business charts and diagrams. The deal was sealed with a 25 cent cigar.[10]
In 1962, NCR introduced the NCR-315 Electronic Data Processing System which included the CRAM storage device, the first automated mass storage alternative to magnetic tape libraries accessed manually by computer operators. The NCR 390 and 500 computers were also offered to customers who did not need the full power of the 315. The NCR 390 accepted four types of input: magnetic ledger cards, punched cards, punched tape, and keyboard entry, with a tape read speed of 400 characters a second.[20]The company's first all-integrated circuit computer was the Century 100 of 1968. The Century 200 was added in 1970. The line was extended through the Century 300 in 1973.[21] The Century series was followed by the Criterion series in 1976, NCR's first virtual machine system.
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